Educating Consumers on iBeacons and Other Location Aware Mobile Technology

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Educating Consumers on iBeacons and Other Location Aware Mobile Technology

Friday, October 31, 2014 by Stuart Parkerson

Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...

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